MailerLite
A beautifully simple and affordable email marketing platform offering unlimited emails, modern templates, and an intuitive interface that makes it the top choice for beginners and small businesses.
Beginners, bloggers, and small businesses seeking the best value email marketing with unlimited sends and an easy-to-use interface
Our Verdict
A beautifully simple and affordable email marketing platform offering unlimited emails, modern templates, and an intuitive interface that makes it the top choice for beginners and small businesses.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing MailerLite across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Exceptionally user-friendly interface with drag-and-drop editor praised as one of the most intuitive in the industry
- Outstanding free plan with 1,000 subscribers and 12,000 emails per month, far exceeding Mailchimp free tier
- AI-powered Smart Sending feature optimizes delivery time for each individual subscriber
- Built-in website and landing page builder included on paid plans, adding value beyond email marketing
- Highly competitive pricing starting at $10/month for Growing Business plan with unlimited emails
Cons
- Limited advanced automation capabilities compared to tools like ActiveCampaign or Customer.io
- Email and landing page templates only available on paid plans, limiting free plan design options
- Lacks dedicated ecommerce features and deep integrations with Shopify or WooCommerce
- Form and template customization options are more limited than competitors like Mailchimp
Full Review
Overview
MailerLite has earned a reputation as one of the best email marketing tools for simplicity and value. Founded in 2010, the platform focuses on making email marketing accessible to everyone, from solo bloggers to growing businesses. Its clean, intuitive interface belies a surprisingly robust feature set that includes automation workflows, landing pages, websites, e-commerce tools, and a modern drag-and-drop editor with beautiful templates.
Key Strengths
MailerLite's greatest strength is its balance of simplicity and capability. The drag-and-drop editor is fast and intuitive, with 60+ modern newsletter templates that look genuinely professional. All paid plans include unlimited email sends, which is increasingly rare. The platform offers landing pages, pop-ups, embedded forms, and even full websites on paid plans. The automation builder supports multi-step workflows with conditional logic, and the reporting provides clear insights without overwhelming data. The Advanced plan adds Facebook custom audiences and promotion pop-ups.
Pricing Analysis
MailerLite's pricing is among the most competitive available. The Free plan supports 500 subscribers with 12,000 emails/month. Growing Business starts at just $10/month for 500 subscribers with unlimited emails. Advanced begins at $20/month, adding features like multiple automation triggers, custom HTML editor, and promotion pop-ups. Even at 10,000 subscribers, the Growing Business plan is only $73/month, significantly cheaper than Mailchimp ($135) or ActiveCampaign ($189). Annual billing saves an additional 10%.
Who Is It Best For?
MailerLite is perfect for beginners, bloggers, small businesses, and anyone who values simplicity without sacrificing essential features. Content creators, non-profits, and freelancers will appreciate the generous free plan and affordable scaling. It's not ideal for businesses needing advanced CRM, deep e-commerce integration, or enterprise-level automation.
The Bottom Line
MailerLite offers the best value in email marketing for small to mid-sized businesses. Its combination of ease of use, unlimited email sends, modern design tools, and aggressive pricing makes it hard to beat. While it lacks the automation depth of ActiveCampaign or the e-commerce specialization of Klaviyo, it delivers everything most businesses need at a fraction of the cost.
Alternatives to MailerLite
Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
MailerLite scores 8.3/10
With a score of 8.3 out of 10, MailerLite is a strong performer that delivers great value. It's particularly well-suited for those looking for beginners, bloggers, and small businesses seeking the best value email marketing with unlimited sends and an easy-to-use interface.