Flowrite
Flowrite is an AI writing assistant for email and messaging that generates complete emails from short instructions, now integrated into MailMaestro after its acquisition by Maestro Labs.
Professionals who want fast instruction-based email writing, now best accessed through the MailMaestro platform
Our Verdict
Flowrite is an AI writing assistant for email and messaging that generates complete emails from short instructions, now integrated into MailMaestro after its acquisition by Maestro Labs.
Rating Breakdown
Why Trust This Review
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Pros & Cons
Pros
- Pioneered the simple instruction-to-email approach for fast composition
- Excellent multi-language support with natural-sounding output in 15+ languages
- Lightweight Chrome extension with minimal workflow disruption
- Technology continues to evolve within MailMaestro platform
Cons
- No longer available as a standalone product after Maestro Labs acquisition
- Chrome-only extension limited users on other browsers
- Lacked thread summarization and inbox management features competitors offered
- No native Outlook integration, only worked through web clients
Full Review
Overview
Flowrite was a pioneering AI email writing assistant that helped users compose emails and messages up to 5x faster across Google Chrome. Originally developed by Flow AI as a standalone product, Flowrite built a loyal following for its ability to turn brief instructions into well-crafted professional emails. In 2024, Maestro Labs acquired Flowrite and integrated its technology into MailMaestro, creating a more comprehensive AI email platform. While Flowrite as a standalone product has been sunset, its core technology and approach to AI-assisted writing lives on within the MailMaestro ecosystem.
Key Strengths
Flowrite pioneered the instruction-to-email approach that has since become standard in AI email tools. Users could type a brief description of what they wanted to say, select a tone, and receive a complete, ready-to-send email in seconds. The Chrome extension worked across Gmail and other web-based email clients, providing a seamless writing experience without switching between applications. Flowrite offered customizable templates for common email types like meeting requests, follow-ups, introductions, and thank-you notes. The AI learned from user preferences over time, adapting its writing style to match individual communication patterns. Multi-language support allowed users to compose emails in over 15 languages with natural-sounding output.
Pricing Analysis
Before its acquisition, Flowrite offered pricing around $15/month for individual users, making it accessible for professionals looking to speed up their email writing. The tool provided a free tier with limited generations to let users test the quality before committing. Since the merger with MailMaestro, Flowrite users are directed to MailMaestro Pro at $15/user/month, which includes all of Flowrite original capabilities plus MailMaestro additional features like thread summarization and attachment analysis.
Who Is It Best For?
Flowrite was particularly popular among busy professionals, consultants, and non-native English speakers who needed to compose high-quality emails quickly. Its simple instruction-based approach made it accessible even for users who were not comfortable crafting detailed AI prompts. The technology is now best experienced through MailMaestro, which carries forward Flowrite core email writing capabilities with additional features.
The Bottom Line
Flowrite was an influential early mover in the AI email writing space whose technology now powers part of the MailMaestro platform. While new users cannot sign up for Flowrite as a standalone product, its legacy lives on in MailMaestro expanded offering. For users who valued Flowrite simplicity and speed, MailMaestro provides a natural upgrade path with additional inbox management and summarization features built on top of the same proven AI writing technology.
Alternatives to Flowrite
Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Flowrite scores 7.2/10
With a score of 7.2 out of 10, Flowrite is a solid choice with good overall capabilities. It's particularly well-suited for those looking for professionals who want fast instruction-based email writing, now best accessed through the mailmaestro platform.