Missive
Missive is a collaborative inbox platform that unifies email, chat, SMS, and social messaging with powerful AI features for team-based communication, assignments, and real-time collaboration on shared conversations.
Teams of 3-50 who need collaborative email management with real-time co-editing, internal chat, and AI-assisted communication workflows
Our Verdict
Missive is a collaborative inbox platform that unifies email, chat, SMS, and social messaging with powerful AI features for team-based communication, assignments, and real-time collaboration on shared conversations.
Rating Breakdown
Why Trust This Review
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Pros & Cons
Pros
- Best-in-class team email collaboration with real-time co-editing of drafts
- Unifies email, chat, SMS, WhatsApp, and social media in a single interface
- AI features include smart drafting, automated labeling, and pre-send quality checks
- Generous free plan for up to 3 users with core collaboration features
- Guest access allows external collaborators without full accounts
Cons
- Not designed for individual use or personal email management
- AI features only available on the Productive plan at $26/user/mo and above
- Lighter analytics and reporting compared to dedicated help desk tools
- No built-in knowledge base or native voice channel support
Full Review
Overview
Missive is a team communication platform that brings together email, internal chat, SMS, WhatsApp, and social media messaging into a single collaborative inbox. Unlike traditional email clients designed for individual use, Missive is built from the ground up for teams that need to collaborate on customer conversations. The platform integrates AI capabilities including AI-powered drafts, automated labeling, pre-send checks, and model selection across providers, making it a modern hub for business communication. Founded in 2015, Missive has earned a devoted following among agencies, startups, and customer-facing teams.
Key Strengths
Missive core strength is real-time collaboration on email. Team members can compose replies together, leave internal comments on threads without the customer seeing them, assign conversations to specific people, and track workload across the team. The AI features added in 2025 include intelligent email drafting with customizable prompts, automated rules that use AI for labeling and categorization, and pre-send checks that review outgoing messages for tone and accuracy. The platform supports shared inboxes, individual inboxes, and a blend of both, giving teams flexibility in how they organize communication. Integration with tools like Pipedrive, Salesforce, HubSpot, and custom APIs via webhooks means Missive fits into existing workflows rather than replacing them.
Pricing Analysis
Missive offers a free plan for small teams with up to 3 users and basic features, making it easy to evaluate. The Starter plan at $14/user/month adds shared inboxes, basic rules, and integrations. The Productive plan at $26/user/month includes advanced rules, AI features, and priority support. The Business plan at $45/user/month provides the full feature set including custom roles, advanced analytics, and dedicated onboarding. A 30-day free trial of all features is available on any plan.
Who Is It Best For?
Missive is ideal for teams of 3-50 people who handle high volumes of customer-facing email and need to collaborate on responses. Agencies managing communication for multiple clients, customer success teams, and operations teams that share responsibility for inbox management will find Missive transformative. It is also excellent for teams currently juggling between Slack for internal chat and Gmail for email, as Missive consolidates both into one interface.
The Bottom Line
Missive redefines team email by making collaboration the default rather than an afterthought. Its combination of shared inboxes, real-time co-editing, internal chat, and newly added AI features creates a communication hub that is greater than the sum of its parts. While it is not designed for individual use or personal email management, for teams that live in their inbox, Missive eliminates the chaos of shared email and brings clarity to customer communication.
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Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Missive scores 8.5/10
With a score of 8.5 out of 10, Missive is a strong performer that delivers great value. It's particularly well-suited for those looking for teams of 3-50 who need collaborative email management with real-time co-editing, internal chat, and ai-assisted communication workflows.