Brevo Pricing Plans: The Complete 2026 Breakdown
Brevo (formerly Sendinblue) takes a fundamentally different approach to email marketing pricing: it charges based on the number of emails you send per month, not the number of contacts you store. This single difference makes Brevo uniquely cost-effective for businesses with large lists but moderate sending frequency — you can grow your subscriber base to hundreds of thousands without ever paying more.
This guide covers every Brevo plan, exact prices at each email volume tier, hidden costs, a head-to-head competitor comparison, and specific advice on which plan fits which business.
Brevo Pricing at a Glance
Brevo offers five plans as of 2026: Free, Starter, Business, Professional, and Enterprise. Annual billing saves 10% across all paid plans. Here is the full pricing matrix across email volume tiers:
| Monthly Email Volume | Free | Starter | Business |
|---|---|---|---|
| 9,000 (300/day cap) | $0 | $17 | $35 |
| 20,000 | — | $29 | $69 |
| 40,000 | — | $39 | $84 |
| 100,000 | — | $69 | $129 |
| 250,000 | — | — | $239 |
| 500,000 | — | — | $399 |
| 1,000,000 | — | — | $669 |
The Starter plan entry point starts at $9/month for 5,000 emails, and the Business plan starts at $18/month for 5,000 emails. The Professional plan is a fixed $449/month. Enterprise pricing is custom and typically runs $800+/month based on volume, dedicated infrastructure, and SLA terms.
The Free Plan: What You Actually Get
Brevo's free tier is one of the most generous in the email marketing space. There is no contact limit — you can store up to 100,000 contacts for free. The trade-off is a daily sending cap of 300 emails, which works out to roughly 9,000 emails per month.
Free Plan Inclusions
- 300 emails per day (9,000/month)
- Unlimited contacts (up to 100,000)
- 40+ responsive email templates
- Drag-and-drop email builder
- Basic marketing automation
- Email personalization
- Page tracking and segmentation
- Sales CRM and workflows for up to 2,000 contacts
- Basic reporting and notifications
- Aura AI assistant
The free plan is genuinely usable for small newsletters and early-stage businesses. The 300-email daily cap is the real constraint — it means you cannot blast your entire list at once even if your list is small. For a list of 3,000 people, a single campaign takes 10 days to complete delivery.
Starter Plan: Pricing and Features
The Starter plan removes the daily sending cap and scales based on your monthly volume. At $9/month for 5,000 emails, it is the most affordable entry point into uncapped sending. Brevo includes a 10% discount when you pay annually, bringing the $29/month tier down to roughly $26/month.
What Starter Adds Over Free
- No daily sending limit — send your full volume whenever you want
- Brevo logo removed from emails
- Access to all basic email templates and personalization tools
- Same automation and segmentation as Free
What Starter Does NOT Include
- No landing page builder
- No A/B testing
- No unlimited automation (limited workflows)
- No Facebook Ads integration
- No advanced reporting or heat maps
- No phone support — email support only
Starter tops out at 100,000 emails/month for $69. If you need to send more than 100,000 emails monthly, you must upgrade to Business.
Business Plan: Pricing and Features
Business is where Brevo becomes a full-featured marketing platform. At $18/month for 5,000 emails, it costs exactly double the Starter price at each tier, but unlocks the tools that matter for serious marketers: A/B testing, landing pages, advanced reporting, and genuine unlimited automation.
What Business Adds Over Starter
- Landing page builder (1 page at base tier)
- A/B testing for email subject lines and content
- Unlimited marketing automation workflows
- Facebook Ads integration
- Advanced reporting including open rates, click maps, and geographic data
- Live chat and phone support
- 1 marketing user seat at base (additional seats available)
The Business plan scales to 1,000,000 emails/month at $669/month. For high-volume senders who need unlimited automation and advanced analytics but are not ready for an enterprise contract, Business covers nearly every use case.
Professional and Enterprise Plans
Professional Plan: $449/month
The Professional plan sits between Business and Enterprise, targeting mid-market businesses that need expanded multi-user access, deeper integrations, and higher-priority support without a full enterprise agreement. At $449/month, it is a fixed price (not volume-tiered in the same way) and includes advanced CRM features, multi-user collaboration, and dedicated onboarding assistance.
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Enterprise Plan: Custom Pricing (typically $800+/month)
Enterprise is negotiated directly with Brevo's sales team. It includes enterprise-grade security controls, custom email volume limits, dedicated sending infrastructure, a named account manager, a formal SLA, advanced integrations, and custom sub-account structures for agencies. Businesses processing over 1 million emails per month or requiring HIPAA/SOC compliance typically end up here.
Hidden Costs and Add-On Fees
Brevo's pricing is more transparent than most competitors, but several cost categories catch users off guard:
SMS and WhatsApp Credits
SMS messaging is not included in any email plan — you purchase credits separately. SMS costs vary by country, typically between $0.01–$0.09 per message in the US. WhatsApp messaging is similarly credit-based. Heavy SMS users can see add-on costs of $50–$200/month on top of their email plan.
Transactional Email (Brevo SMTP)
Transactional emails (order confirmations, password resets) count against your monthly email quota on paid plans. If you run an e-commerce store sending both marketing and transactional email through Brevo, your effective volume can double. Factor this into tier selection.
Additional Marketing User Seats
The Business plan base includes 1 marketing user seat. Adding more team members requires purchasing additional seats, which adds to the monthly cost — particularly relevant for agencies or teams with multiple campaign managers.
Landing Pages
The Business base plan includes 1 landing page. Additional landing pages require purchasing add-ons or upgrading to a higher tier.
Brevo Logo on Free Plan
Every email sent on the Free plan includes a "Powered by Brevo" footer. Removing this requires upgrading to at least the Starter plan.
Brevo vs. Competitors: Pricing Comparison
Because Brevo prices by email volume rather than contacts, a direct comparison requires normalizing across both dimensions. The table below compares entry-level paid plans:
| Tool | Entry Paid Plan | Monthly Price | Contact/Email Limit | Pricing Model |
|---|---|---|---|---|
| Brevo Starter | Starter (5K emails) | $9/month | Unlimited contacts, 5,000 emails | Email volume |
| Mailchimp Essentials | Essentials (500 contacts) | $13/month | 500 contacts, 5,000 emails | Contact-based |
| MailerLite Growing Business | Growing Business (1K subscribers) | $9/month | 1,000 subscribers, 12,000 emails | Subscriber-based |
| ActiveCampaign Lite | Lite (1K contacts) | $15/month | 1,000 contacts, unlimited emails | Contact-based |
| GetResponse Email Marketing | Email Marketing (1K contacts) | $15.58/month | 1,000 contacts, unlimited emails | Contact-based |
Brevo's structural advantage becomes clear at scale. A business with 50,000 contacts that sends 2 emails per month (100,000 sends) pays $69/month on Brevo Starter. On Mailchimp, 50,000 contacts on the Standard plan costs approximately $350/month. On ActiveCampaign, 50,000 contacts on the Plus plan costs $239/month. For list-heavy, low-frequency senders, Brevo is hard to beat on price.
Where Brevo loses ground is in deep CRM automation. Tools like ActiveCampaign offer more sophisticated behavioral automation on entry plans, while outbound-focused platforms like Smartlead or Lemlist better serve cold email sequences and deliverability-focused outreach at scale.
Who Each Plan is Best For
Free Plan — Best for Hobbyists and Very Early Stage Businesses
If you have fewer than 500 active subscribers and send one newsletter per month, the Free plan covers you entirely. The 300-email daily cap is the only real constraint. A SaaS founder with a pre-launch waitlist of 200 people, or a local business building an email list from scratch, will find the free tier sufficient for 6–12 months of growth.
Starter Plan — Best for Growing Newsletters and Small E-Commerce Stores
At $9–$69/month, the Starter plan suits businesses sending 5,000–100,000 emails monthly who do not need advanced automation or A/B testing. An independent newsletter with 10,000 subscribers sending weekly (about 40,000 emails/month) fits perfectly at the $39/month tier. E-commerce stores using a separate automation tool and just needing a reliable sending layer also fit here.
Business Plan — Best for Marketing Teams and Mid-Size E-Commerce
The Business plan's A/B testing, landing pages, and unlimited automation make it the right choice for any team treating email as a revenue channel rather than just a communication channel. A D2C brand running automated abandoned cart sequences, post-purchase flows, and promotional campaigns would exhaust Starter's automation limits quickly. At $84/month for 40,000 emails, Business is compelling versus competitors charging $200+ for the same contact count with equivalent features.
Professional Plan — Best for Agencies and Multi-Brand Operators
At $449/month, Professional targets businesses managing email for multiple brands or needing genuine team collaboration with role-based access. A marketing agency handling 5–10 client accounts or a media company with multiple editorial properties benefits from the expanded user seats and sub-account management.
Enterprise Plan — Best for High-Volume Senders and Regulated Industries
Any business sending over 1 million emails monthly, operating in regulated industries (healthcare, finance), or requiring a formal uptime SLA and dedicated infrastructure should negotiate an Enterprise contract. Expect pricing starting around $800–$1,000/month and scaling with volume and custom requirements.
Money-Saving Tips for Brevo
- Pay annually for an automatic 10% discount. On the $69/month Starter tier, annual billing saves $82.80 per year — essentially one free month.
- Audit your send frequency before upgrading tiers. If you are approaching a volume threshold, reducing campaign frequency by 10–15% (for example, sending bi-weekly instead of weekly to your cold segments) may keep you in a lower tier and save $10–$30/month.
- Use Brevo's free plan to validate your list before upgrading. Import your contacts and use the 300/day cap to warm up deliverability and verify addresses before committing to a paid volume tier.
- Segment aggressively to reduce volume. Because Brevo charges by sends, not contacts, a well-segmented list that only receives relevant emails will cost less than blasting your entire database every campaign. A 30,000-contact list where you target 15,000 active subscribers per campaign requires the $29/month tier instead of the $39/month tier.
- Use the Starter plan for transactional email only. If you only need SMTP for order confirmations and password resets, Starter at $9/month (5,000 emails) is dramatically cheaper than dedicated transactional email platforms that charge separately from your marketing sends.
- Look for promotional discount codes. Brevo periodically offers first-month discounts of 50–60% through partner sites. These are time-limited but can reduce your first quarter cost significantly when switching from another platform.
Final Verdict on Brevo Pricing
Brevo's email-volume pricing model is its defining advantage. For businesses with large subscriber lists who send campaigns less than twice a week, Brevo will almost always be cheaper than contact-based competitors at equivalent scale. The Free plan is genuinely functional, Starter is among the most affordable entry points in the market at $9/month, and Business delivers a full feature set at prices that undercut ActiveCampaign and Mailchimp at comparable volumes.
The model's weakness is the inverse: high-frequency senders who email their list daily or multiple times per week can find Brevo's volume costs adding up faster than a flat contact-based plan. At 500,000 sends per month, the $399 Business price is still competitive, but businesses doing promotional email at that scale should model their exact costs before committing.
For most growing businesses — particularly those prioritizing list building over daily blasting — Brevo pricing represents genuine value that is difficult to match in the current market.
