Boomerang for Gmail
The original email scheduling and follow-up tool for Gmail with intelligent send-later, meeting scheduling, and AI-powered response suggestions.
Gmail users who need reliable email scheduling, follow-up reminders, and meeting coordination
Our Verdict
The original email scheduling and follow-up tool for Gmail with intelligent send-later, meeting scheduling, and AI-powered response suggestions.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Boomerang for Gmail across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Pioneer in email scheduling with rock-solid send-later and return-to-inbox features
- Generous free plan with 10 credits per month and 30-day Pro trial
- Respondable AI scores draft emails for likelihood of getting a response
- Magic Live Calendar makes meeting scheduling effortless with real-time availability
- Inbox Pause feature helps maintain focus during deep work sessions
Cons
- AI features feel dated compared to newer tools like Superhuman or Shortwave
- Gmail-only support limits appeal for Outlook and Apple Mail users
- Premium plan at fifty dollars per month is expensive for the feature set
- Interface has not been significantly modernized in recent years
Full Review
Overview
Boomerang for Gmail is one of the original email productivity tools, developed by Baydin and launched in 2010 from Mountain View, California. As a browser extension for Gmail and Google Workspace, Boomerang pioneered the concept of email scheduling, snoozing, and automated follow-up reminders. Over the years it has expanded to include AI-powered features like Respondable (which scores your emails for likelihood of response) and intelligent meeting scheduling with Magic Live Calendar.
Key Strengths
Boomerang's core strength remains its reliable email scheduling and return-to-inbox functionality. The "Boomerang" feature lets you send an email back to the top of your inbox at a specified time, ensuring nothing falls through the cracks. Respondable uses machine learning to analyze your drafts and suggest improvements for better response rates. Meeting scheduling is seamlessly integrated — you can share available times via Magic Live Calendar links that update in real-time. Inbox Pause lets you freeze new messages during focus time. The mobile apps for iOS and Android extend these features on the go.
Pricing Analysis
Boomerang offers a free Basic plan with 10 message credits per month, making it accessible for light users. The Personal plan at $4.98/month (billed annually) adds unlimited scheduling and mobile apps. Pro at $14.98/month unlocks advanced features including recurring messages, advanced Respondable, and Inbox Pause. Premium at $49.98/month adds CRM integration, the Boomerang Toolbox, and priority support. A free 30-day trial of Pro is included with all new accounts, no credit card required.
Who Is It Best For?
Boomerang is best for Gmail and Google Workspace users who need reliable email scheduling, follow-up reminders, and meeting coordination. Sales professionals benefit from Respondable and tracking features. Freelancers and consultants who juggle multiple client communications will appreciate the meeting scheduling tools. It is less suitable for users who need advanced AI triage or team collaboration features.
The Bottom Line
Boomerang is a proven, mature email productivity tool that does a few things exceptionally well. Email scheduling, follow-up reminders, and meeting coordination are best-in-class. While it lacks the AI sophistication of newer tools like Superhuman or Shortwave, its reliability, generous free tier, and affordable pricing make it an excellent choice for Gmail users who want practical productivity improvements without complexity.
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Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Boomerang for Gmail scores 7.8/10
With a score of 7.8 out of 10, Boomerang for Gmail is a solid choice with good overall capabilities. It's particularly well-suited for those looking for gmail users who need reliable email scheduling, follow-up reminders, and meeting coordination.