Brevo
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with a unique pay-per-email pricing model, built-in CRM, and unlimited contacts on all plans.
Budget-conscious SMBs and startups needing an affordable all-in-one platform with unlimited contacts and multi-channel capabilities
Our Verdict
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with a unique pay-per-email pricing model, built-in CRM, and unlimited contacts on all plans.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Brevo across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Unique pay-per-email model with unlimited contacts on all plans including free
- Generous free plan with 300 emails/day, CRM, and automation for up to 100K contacts
- True omnichannel platform with email, SMS, WhatsApp, and live chat built in
- 30-50% cheaper than contact-based competitors for businesses with large lists
Cons
- Brevo branding on emails requires a paid add-on to remove on the Starter plan
- Automation limited to 2,000 contacts on Free and Starter plans
- AI segmentation and advanced features locked behind the expensive $499/mo Professional plan
- Template library and email design options are less polished than Mailchimp or Klaviyo
Full Review
Overview
Brevo (formerly Sendinblue) has rebranded and expanded into a comprehensive marketing and CRM platform serving over 500,000 businesses worldwide. What sets Brevo apart is its pricing model: instead of charging per contact like most competitors, Brevo bills based on email volume, allowing unlimited contacts on all plans including free. This makes it exceptionally cost-effective for businesses with large contact lists but moderate sending frequency.
Key Strengths
Brevo's pay-per-email pricing is its biggest differentiator, offering unlimited contacts on every plan. The free plan is generous at 300 emails per day with up to 100,000 contacts. The built-in CRM, transactional email service, SMS marketing, WhatsApp messaging, and live chat create a true omnichannel platform. Marketing automation is available on all plans (limited to 2,000 contacts on Free/Starter). The Standard plan at just $18/month unlocks unlimited automation, A/B testing, and landing pages.
Pricing Analysis
Brevo's pricing is among the most competitive in the market. The Free plan allows 300 emails/day with unlimited contacts. Starter begins at $9/month for 5,000 emails. Standard at $18/month adds landing pages, A/B testing, and unlimited automation. Professional at $499/month includes AI segmentation, WhatsApp, and phone support. For businesses with large lists but moderate send volumes, Brevo can be 30-50% cheaper than contact-based competitors like Mailchimp or Klaviyo.
Who Is It Best For?
Brevo is perfect for budget-conscious SMBs and startups that want enterprise-level features without enterprise pricing. Businesses with large contact databases but moderate email frequency will save significantly with the pay-per-email model. It's also excellent for companies needing multi-channel communication (email, SMS, WhatsApp, chat) from a single platform.
The Bottom Line
Brevo delivers outstanding value for money with its unique pricing model and comprehensive feature set. While it may not match ActiveCampaign's automation depth or Klaviyo's e-commerce intelligence, it offers the best balance of affordability and functionality for most small to medium businesses. The unlimited contacts on all plans is a genuine competitive advantage.
Alternatives to Brevo
Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Brevo scores 8.5/10
With a score of 8.5 out of 10, Brevo is a strong performer that delivers great value. It's particularly well-suited for those looking for budget-conscious smbs and startups needing an affordable all-in-one platform with unlimited contacts and multi-channel capabilities.