Lavender
AI-powered email coaching platform that scores your emails in real-time, provides personalization suggestions, and helps sales teams write more effective outreach that gets replies.
SDRs, account executives, and sales teams who need to write more effective cold emails and outreach that generates replies
Our Verdict
AI-powered email coaching platform that scores your emails in real-time, provides personalization suggestions, and helps sales teams write more effective outreach that gets replies.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Lavender across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Real-time email scoring provides immediate, actionable feedback on every message
- Deep personalization with prospect data from LinkedIn and social profiles
- Seamless integration with major sales tools like Salesloft, HubSpot, and Apollo
- Coaching dashboard gives managers visibility into team email performance
- Lightweight tool with minimal learning curve that works directly in your email client
Cons
- Primarily focused on sales emails — less useful for non-sales communication
- Free plan limited to only 5 emails per month, essentially a trial
- Experienced salespeople may find suggestions lack creativity beyond surface-level personalization
- Occasional glitches reported with Gmail and LinkedIn integration scoring
Full Review
Overview
Lavender is a purpose-built AI email coaching tool designed specifically for sales professionals and revenue teams. Unlike general-purpose writing assistants, Lavender focuses exclusively on making your emails more effective at generating replies. It works as an in-email assistant that evaluates message quality in real-time, provides actionable recommendations, and helps personalize outreach using prospect-specific data. Companies like Twilio and Lucidworks use Lavender to improve their outreach results.
Key Strengths
Lavender's email scoring system is its standout feature, analyzing every email you write and providing a numerical score based on factors like length, readability, tone, and personalization. The Personalization Assistant pulls prospect data from LinkedIn and other sources to suggest relevant talking points. Communication style matching adapts your writing to match the recipient's preferences. Real-time AI coaching provides specific, actionable suggestions rather than vague feedback. The platform integrates directly with Gmail, Outlook, Salesloft, HubSpot, Apollo, Groove, and Gong, meeting sales professionals where they already work.
Pricing Analysis
Lavender offers a free Basic plan limited to 5 emails per month, which serves as a trial. The Starter plan at $27/month (billed annually) provides full access to the AI writer, Chrome extension, and recommendations. Individual Pro at $45/month adds third-party integrations and priority support. The Team Plan starts at $89/user/month with team analytics, shared templates, and collaboration features. All paid plans offer roughly 20% discounts for annual billing, making Lavender competitively priced for specialized email coaching.
Who Is It Best For?
Lavender is purpose-built for SDRs, account executives, and sales leaders who rely on email outreach to fill their pipeline. It is particularly valuable for teams that need to standardize email quality across departments and managers who want visibility into team-wide email performance through the coaching dashboard.
The Bottom Line
Lavender is the best-in-class email coaching tool for sales teams. Its laser focus on email effectiveness, real-time scoring, and deep integration with sales tech stacks make it the top choice for anyone whose revenue depends on email outreach. It is not a general content writer, but for its specific use case, nothing else comes close.
Alternatives to Lavender
Written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Lavender scores 8.7/10
With a score of 8.7 out of 10, Lavender is a strong performer that delivers great value. It's particularly well-suited for those looking for sdrs, account executives, and sales teams who need to write more effective cold emails and outreach that generates replies.