Encharge
A marketing automation platform designed for SaaS and digital businesses, featuring an intuitive visual flow builder, behavior-based segmentation, and unlimited emails on all paid plans.
SaaS companies and digital businesses seeking powerful behavioral email automation with unlimited sending and no feature-gating
Our Verdict
A marketing automation platform designed for SaaS and digital businesses, featuring an intuitive visual flow builder, behavior-based segmentation, and unlimited emails on all paid plans.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Encharge across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
Affiliate Disclosure: We may earn affiliate commissions when you purchase through links on this site. This never influences our ratings or recommendations. Our reviews are based on independent, hands-on testing. We believe in full transparency about how we make money. Read our full disclosure →
Pros & Cons
Pros
- Intuitive visual flow builder makes complex behavioral automations accessible without developer resources
- Unlimited emails, flows, segments, and team members on all paid plans with no feature gating
- Built-in lead scoring engine that automatically assigns scores based on user behavior and engagement
- Strong native integrations with Stripe, HubSpot, Salesforce, Intercom, and Segment
Cons
- No free plan available; starts at $99/month which is expensive for startups
- Smaller company with fewer resources compared to established competitors like ActiveCampaign or HubSpot
- Limited template library compared to larger platforms like Mailchimp or Klaviyo
- SMS and push notification support is limited compared to multi-channel competitors
Full Review
Overview
Encharge is a marketing automation platform built specifically for SaaS companies and digital businesses that need powerful behavioral email automation without the complexity of enterprise tools like Customer.io or HubSpot. Founded in Sofia, Bulgaria, and serving thousands of businesses globally, Encharge has carved out a niche as the approachable alternative to more technical platforms. The visual flow builder is the centerpiece of the product, enabling marketers to design complex multi-step automation sequences using a drag-and-drop interface that connects triggers, actions, and conditions. With 4.7 stars on G2 from over 350 reviews, Encharge consistently earns praise for its ease of use and powerful automation capabilities.
Key Strengths
Encharge stands out with its visual automation flow builder, which makes creating complex behavioral workflows accessible even for non-technical users. The platform offers behavior-based segmentation that goes beyond simple list management — you can segment users based on their activity in your product, email engagement, and data from integrated tools. Lead scoring is built in, allowing you to automatically assign scores based on user behavior and trigger actions when thresholds are met. All paid plans include unlimited emails, flows, segments, and team members, which eliminates the feature-gating frustration common in competitor products. The platform integrates natively with popular tools like Stripe, Intercom, HubSpot, Salesforce, Zapier, and Segment.
Pricing Analysis
Encharge offers a Growth plan starting at $99/month for up to 2,000 subscribers, which includes all core features. The pricing scales based on subscriber count: $149/month for 5,000 subscribers, $199/month for 10,000, and upward. All plans include unlimited emails, automation flows, broadcasts, segments, and team members. There is no free plan, but a 14-day free trial is available. Compared to Customer.io, which starts at $100/month, Encharge offers similar behavioral automation capabilities at comparable pricing but with simpler setup and no feature restrictions on lower tiers.
Who Is It Best For?
Encharge is ideal for SaaS companies, digital product businesses, and marketing teams that want powerful behavioral automation without needing developer resources for setup. It is particularly well-suited for teams transitioning from basic email marketing tools like Mailchimp to a more sophisticated automation platform. Businesses that value unlimited sending and no feature-gating will appreciate the straightforward pricing model.
The Bottom Line
Encharge delivers enterprise-grade marketing automation in a package that is accessible to smaller teams. Its visual flow builder, behavior-based segmentation, and transparent pricing make it a strong contender in the marketing automation space. While it lacks the raw data integration depth of Customer.io and does not offer a free plan, it strikes an excellent balance between power and usability for SaaS companies ready to level up their email marketing.
Alternatives to Encharge
Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Encharge scores 8.2/10
With a score of 8.2 out of 10, Encharge is a strong performer that delivers great value. It's particularly well-suited for those looking for saas companies and digital businesses seeking powerful behavioral email automation with unlimited sending and no feature-gating.