Apollo.io
The most comprehensive all-in-one sales platform combining a 275M+ contact database with multichannel engagement, AI lead scoring, and a built-in dialer starting at $49/user/mo.
SMBs and mid-market sales teams wanting an all-in-one prospecting, enrichment, and outreach platform
Our Verdict
The most comprehensive all-in-one sales platform combining a 275M+ contact database with multichannel engagement, AI lead scoring, and a built-in dialer starting at $49/user/mo.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Apollo.io across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- 275M+ contact database eliminates the need for separate data providers like ZoomInfo
- Generous free plan with 10,000 email credits/month for testing outbound strategy
- All-in-one platform: prospecting, enrichment, email, calling, and analytics
- AI lead scoring and buying intent signals help prioritize the highest-value prospects
- Unlimited email credits on all paid plans starting at $49/user/mo
Cons
- Complex credit system with separate limits for email, mobile, and export credits
- Data accuracy is lower than premium providers like ZoomInfo and Cognism
- Mobile credits (75-100/mo) run out fast for teams relying on cold calling
- Advanced API and international dialer locked behind expensive Organization plan ($119/user/mo)
Full Review
Overview
Apollo.io stands apart from pure cold email tools as a full-stack sales intelligence and engagement platform. It combines one of the largest B2B contact databases (275M+ contacts) with email sequencing, cold calling, LinkedIn outreach, and advanced analytics in a single platform. This all-in-one approach eliminates the need for separate data providers and outreach tools.
Key Strengths
Apollo.io shines as a data-first platform. The 275M+ contact database with advanced filtering (firmographic, technographic, buying intent) enables precise targeting without third-party data providers. The Professional plan includes unlimited email credits, a US auto-dialer with call recording and AI insights, A/B testing for sequences, and pre-built analytics dashboards. AI lead scoring helps prioritize outreach to the most promising prospects, and waterfall enrichment fills in missing contact data from multiple sources.
Pricing Analysis
Apollo offers four tiers: Free ($0 with 10,000 email credits/mo), Basic ($49/user/mo annual with unlimited email credits), Professional ($79/user/mo annual with dialer and A/B testing), and Organization ($119/user/mo annual, minimum 3 users). The credit system is complex — email credits, mobile credits, and export credits all have separate limits. Mobile credits (75-100/mo on paid plans) can be a bottleneck for teams making heavy use of the dialer.
Who Is It Best For?
Apollo.io is the perfect choice for SMBs and mid-market sales teams that want an all-in-one platform for prospecting, enrichment, and outreach. It is particularly strong for teams that rely on both email and phone as primary outreach channels. The generous free plan also makes it ideal for startups validating their outbound strategy.
The Bottom Line
With a G2 rating of 4.7/5 and recognition as a top sales intelligence tool, Apollo.io delivers the most value for teams that need both data and outreach in one platform. The credit system adds complexity, and data accuracy may not match premium providers like ZoomInfo, but the combination of features at this price point is unmatched. For teams tired of juggling multiple tools, Apollo is the clear consolidation play.
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Written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Apollo.io scores 9.0/10
With a score of 9.0 out of 10, Apollo.io is an exceptional tool that leads the market. It's particularly well-suited for those looking for smbs and mid-market sales teams wanting an all-in-one prospecting, enrichment, and outreach platform.