Omnisend
An ecommerce-focused email and SMS marketing automation platform with 160+ integrations, pre-built workflows, and a generous free plan ideal for Shopify and WooCommerce stores.
Ecommerce businesses on Shopify or WooCommerce seeking a dedicated email and SMS marketing automation platform
Our Verdict
An ecommerce-focused email and SMS marketing automation platform with 160+ integrations, pre-built workflows, and a generous free plan ideal for Shopify and WooCommerce stores.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Omnisend across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Pre-built ecommerce automation workflows for cart abandonment, welcome series, and post-purchase that activate in minutes
- 160+ native integrations with deep Shopify and WooCommerce support including product catalog sync
- Unified email, SMS, and push notification campaigns from a single workflow builder
- Generous free plan includes access to all features with 250 contacts and 500 emails per month
- Revenue attribution reporting ties email campaigns directly to sales conversions
Cons
- Limited to ecommerce use cases and lacks flexibility for non-retail businesses
- Advanced reporting features only available on Pro plan at $59/mo and above
- SMS credits require additional purchase on Standard plan; only Pro includes credits equal to plan price
- Free plan includes Omnisend branding on all emails which looks unprofessional
Full Review
Overview
Omnisend is a marketing automation platform purpose-built for ecommerce businesses. Unlike general-purpose email marketing tools, every feature in Omnisend is designed around the online retail workflow — from abandoned cart recovery and browse abandonment sequences to post-purchase follow-ups and product recommendation emails. The platform combines email, SMS, and push notifications into unified automation workflows, allowing merchants to reach customers across multiple channels from a single campaign builder. With a 4.6-star rating on G2 and over 100,000 ecommerce brands using the platform, Omnisend has established itself as one of the leading email marketing solutions for online stores.
Key Strengths
Omnisend excels in its ecommerce-specific automation library. Pre-built workflows for welcome series, cart abandonment, order confirmation, and win-back campaigns can be activated in minutes with minimal customization. The platform offers deep native integrations with Shopify, WooCommerce, BigCommerce, and other major ecommerce platforms, pulling product data directly into emails. Its Product Picker feature lets merchants drag products from their store catalog directly into email templates. The segmentation engine leverages purchase history, browsing behavior, and lifecycle stage to create highly targeted audience segments.
Pricing Analysis
Omnisend offers a Free plan with up to 250 reachable contacts and 500 emails per month, including access to all features but with Omnisend branding. The Standard plan starts at $16/month for 500 contacts with up to 6,000 emails per month and removes branding. The Pro plan begins at $59/month and includes unlimited emails, SMS credits equal to the plan price, and web push notifications. All plans scale based on the number of billable contacts, with pricing increasing at each tier. Annual billing is not offered — all plans are billed monthly.
Who Is It Best For?
Omnisend is ideal for small to mid-sized ecommerce businesses running on Shopify or WooCommerce who want a dedicated marketing automation platform without the complexity of enterprise-grade tools. It is particularly well-suited for merchants who want to combine email and SMS into unified workflows, and those who value pre-built automation templates over building everything from scratch.
The Bottom Line
Omnisend delivers exceptional value for ecommerce-focused email marketing. Its pre-built automation workflows, deep platform integrations, and combined email-SMS-push capabilities make it a compelling choice for online retailers. While it lacks the flexibility of general-purpose marketing platforms, its laser focus on ecommerce means everything just works out of the box for online stores.
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Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Omnisend scores 8.4/10
With a score of 8.4 out of 10, Omnisend is a strong performer that delivers great value. It's particularly well-suited for those looking for ecommerce businesses on shopify or woocommerce seeking a dedicated email and sms marketing automation platform.