Alex Thompson
Senior Technology Analyst
Alex Thompson has spent over 8 years evaluating B2B SaaS platforms, from CRM systems to marketing automation tools. He specializes in hands-on product testing and translating complex features into clear, actionable recommendations for growing businesses.
40+
Products Reviewed
400+
Hours of Testing
8+
Years Experience
Reviews by Alex Thompson
All products independently tested and reviewed.
ActiveCampaign
Experienced marketers and growing businesses needing advanced automation, CRM integration, and AI-driven personalization
Klaviyo
Shopify merchants and DTC e-commerce brands seeking data-driven email and SMS marketing with AI-powered personalization
Brevo
Budget-conscious SMBs and startups needing an affordable all-in-one platform with unlimited contacts and multi-channel capabilities
MailerLite
Beginners, bloggers, and small businesses seeking the best value email marketing with unlimited sends and an easy-to-use interface
Mailchimp
Small businesses and solopreneurs seeking an easy-to-use, all-in-one email marketing platform with extensive integrations
HubSpot Email Marketing
Mid-market to enterprise companies already using HubSpot CRM who need tight email-CRM integration and comprehensive inbound marketing tools
Omnisend
Ecommerce businesses on Shopify or WooCommerce seeking a dedicated email and SMS marketing automation platform
Customer.io
Product-led SaaS companies and technical teams needing behavior-driven, multi-channel marketing automation
Encharge
SaaS companies and digital businesses seeking powerful behavioral email automation with unlimited sending and no feature-gating
Mailmodo
Marketing teams seeking higher email engagement through interactive AMP emails with embedded forms, surveys, and checkout flows
Instantly
Startups, agencies, and sales teams who need scalable cold email with best-in-class deliverability
Apollo.io
SMBs and mid-market sales teams wanting an all-in-one prospecting, enrichment, and outreach platform
See how we test and rate products
Our scoring methodology is transparent and consistently applied.
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